Document Types

BSpec defines 127 standardized document types across 12 business domains. Each document type has a specific purpose, structure, and set of relationships.

Overview by Domain

Brand & Marketing (13 types)

• BPO - Brand Positioning
• BRD - Brand Strategy
• CAM - Marketing Campaign
• CNT - Content Strategy
• IFL - Influencer Marketing
• MCH - Marketing Channel Strategy
• MSG - Messaging Framework
• PRF - Performance Marketing
• SAL - Sales Strategy
• SEO - Search Engine Optimization
• SOC - Social Media Strategy
• TON - Tone of Voice
• VID - Visual Identity

Business Model (9 types)

• CHN - Channel Strategy
• CST - Cost Structure
• CUS - Customer Relationships
• KAC - Key Activities
• KPT - Key Partnerships
• KRS - Key Resources
• PRI - Pricing Strategy
• REV - Revenue Model
• VST - Value Stream

Customer Value (14 types)

• BEH - Behaviors
• CIN - Interviews
• CJM - Customer Journey Map
• CSU - Customer Success
• EMP - Empathy Maps
• FEE - Feedback
• GAI - Gains
• JTB - Jobs-to-be-Done (JTBD)
• PAI - Pain Points
• PER - Personas
• STO - Stories (User Stories)
• SUR - Surveys
• USE - Use Cases
• VPR - Value Proposition

Financial & Investment (10 types)

• AUD - Audit
• BUD - Budget
• FIN - Financial Model
• FND - Funding
• FOR - Forecasts
• INV - Investment
• MET - Metrics
• REP - Reporting
• TAX - Tax Strategy
• VLU - Valuation

Growth & Innovation (7 types)

• ADT - Adaptation and Agility
• EXP - Experimentation
• FUT - Future Planning
• IGN - Insight Generation
• INN - Innovation Strategy
• LEA - Learning Organization
• RND - Research and Development

Learning & Decisions (6 types)

• DEC - Decision Records
• HYP - Hypothesis Management
• KNO - Knowledge Management
• LRN - Learning Records
• RET - Retrospective Analysis
• WIS - Wisdom Synthesis

Market Environment (14 types)

• CMP - Competitive Analysis
• ECO - Ecosystem
• MAC - Macro Environment
• MKT - Market Definition
• OPP - Opportunities
• PFO - Porter's Five Forces
• POS - Positioning
• REG - Regulatory Environment
• SEG - Market Segments
• SWO - SWOT Synthesis
• THR - Threats
• TRN - Trends
• VCH - Value Chain Analysis
• WRD - Wardley Mapping

Operations & Execution (13 types)

• CAP - Capability Specification
• FAC - Facilities Management
• OPS - Operations Manual
• ORG - Organization Structure
• POL - Policies
• PPL - People Strategy
• PRO - Process Specification
• ROL - Role Definition
• SKI - Skills Framework
• SLA - Service Level Agreement
• TEA - Team Structure
• VND - Vendor Management
• WFL - Workflow Specification

Product & Service (11 types)

• EOL - End-of-Life and Retirement
• FEA - Feature Specification
• INT - Integration Specification
• PRD - Product Requirements Document
• PSP - Performance Specification
• QUA - Quality Specification
• REQ - Requirements Specification
• ROD - Roadmap
• SUP - Support Specification
• SVC - Service Specification
• UXD - User Experience Design

Risk & Governance (14 types)

• BCR - Business Continuity and Recovery
• COM - Compliance
• COS - COSO Enterprise Risk Management
• CRI - Crisis Management
• CTL - Controls
• ETH - Ethics
• GOV - Governance
• INC - Incidents
• INS - Insurance
• LEG - Legal
• MNA - M&A and Corporate Development
• PRV - Privacy Program
• RSK - Risks
• STA - Stakeholder Map

Strategic Foundation (8 types)

• MOT - Competitive Moats
• MSN - Mission Statement
• OBJ - Strategic Objectives
• PUR - Organizational Purpose
• STR - Business Strategy
• THY - Theory of Change
• VAL - Organizational Values
• VSN - Vision Statement

Technology & Data (8 types)

• ANA - Analytics
• API - APIs
• ARC - Architecture
• DAT - Data Models
• DEV - Development
• INF - Infrastructure
• SEC - Security
• SYS - Systems

Total: 127 Document Types

Each document type includes:

• Metadata Schema - Required fields and relationships
• Content Structure - Template and sections
• Quality Standards - Bronze, Silver, and Gold levels
• Success Patterns - Best practices and examples
• Common Pitfalls - What to avoid

Quick Reference

By Document Code

ADT - Adaptation and Agility (Growth & Innovation) ANA - Analytics (Technology & Data) API - APIs (Technology & Data) ARC - Architecture (Technology & Data) AUD - Audit (Financial & Investment) BCR - Business Continuity and Recovery (Risk & Governance) BEH - Behaviors (Customer Value) BPO - Brand Positioning (Brand & Marketing) BRD - Brand Strategy (Brand & Marketing) BUD - Budget (Financial & Investment) CAM - Marketing Campaign (Brand & Marketing) CAP - Capability Specification (Operations & Execution) CHN - Channel Strategy (Business Model) CIN - Interviews (Customer Value) CJM - Customer Journey Map (Customer Value) CMP - Competitive Analysis (Market Environment) CNT - Content Strategy (Brand & Marketing) COM - Compliance (Risk & Governance) COS - COSO Enterprise Risk Management (Risk & Governance) CRI - Crisis Management (Risk & Governance) CST - Cost Structure (Business Model) CSU - Customer Success (Customer Value) CTL - Controls (Risk & Governance) CUS - Customer Relationships (Business Model) DAT - Data Models (Technology & Data) DEC - Decision Records (Learning & Decisions) DEV - Development (Technology & Data) ECO - Ecosystem (Market Environment) EMP - Empathy Maps (Customer Value) EOL - End-of-Life and Retirement (Product & Service) ETH - Ethics (Risk & Governance) EXP - Experimentation (Growth & Innovation) FAC - Facilities Management (Operations & Execution) FEA - Feature Specification (Product & Service) FEE - Feedback (Customer Value) FIN - Financial Model (Financial & Investment) FND - Funding (Financial & Investment) FOR - Forecasts (Financial & Investment) FUT - Future Planning (Growth & Innovation) GAI - Gains (Customer Value) GOV - Governance (Risk & Governance) HYP - Hypothesis Management (Learning & Decisions) IFL - Influencer Marketing (Brand & Marketing) IGN - Insight Generation (Growth & Innovation) INC - Incidents (Risk & Governance) INF - Infrastructure (Technology & Data) INN - Innovation Strategy (Growth & Innovation) INS - Insurance (Risk & Governance) INT - Integration Specification (Product & Service) INV - Investment (Financial & Investment) JTB - Jobs-to-be-Done (JTBD) (Customer Value) KAC - Key Activities (Business Model) KNO - Knowledge Management (Learning & Decisions) KPT - Key Partnerships (Business Model) KRS - Key Resources (Business Model) LEA - Learning Organization (Growth & Innovation) LEG - Legal (Risk & Governance) LRN - Learning Records (Learning & Decisions) MAC - Macro Environment (Market Environment) MCH - Marketing Channel Strategy (Brand & Marketing) MET - Metrics (Financial & Investment) MKT - Market Definition (Market Environment) MNA - M&A and Corporate Development (Risk & Governance) MOT - Competitive Moats (Strategic Foundation) MSG - Messaging Framework (Brand & Marketing) MSN - Mission Statement (Strategic Foundation) OBJ - Strategic Objectives (Strategic Foundation) OPP - Opportunities (Market Environment) OPS - Operations Manual (Operations & Execution) ORG - Organization Structure (Operations & Execution) PAI - Pain Points (Customer Value) PER - Personas (Customer Value) PFO - Porter's Five Forces (Market Environment) POL - Policies (Operations & Execution) POS - Positioning (Market Environment) PPL - People Strategy (Operations & Execution) PRD - Product Requirements Document (Product & Service) PRF - Performance Marketing (Brand & Marketing) PRI - Pricing Strategy (Business Model) PRO - Process Specification (Operations & Execution) PRV - Privacy Program (Risk & Governance) PSP - Performance Specification (Product & Service) PUR - Organizational Purpose (Strategic Foundation) QUA - Quality Specification (Product & Service) REG - Regulatory Environment (Market Environment) REP - Reporting (Financial & Investment) REQ - Requirements Specification (Product & Service) RET - Retrospective Analysis (Learning & Decisions) REV - Revenue Model (Business Model) RND - Research and Development (Growth & Innovation) ROD - Roadmap (Product & Service) ROL - Role Definition (Operations & Execution) RSK - Risks (Risk & Governance) SAL - Sales Strategy (Brand & Marketing) SEC - Security (Technology & Data) SEG - Market Segments (Market Environment) SEO - Search Engine Optimization (Brand & Marketing) SKI - Skills Framework (Operations & Execution) SLA - Service Level Agreement (Operations & Execution) SOC - Social Media Strategy (Brand & Marketing) STA - Stakeholder Map (Risk & Governance) STO - Stories (User Stories) (Customer Value) STR - Business Strategy (Strategic Foundation) SUP - Support Specification (Product & Service) SUR - Surveys (Customer Value) SVC - Service Specification (Product & Service) SWO - SWOT Synthesis (Market Environment) SYS - Systems (Technology & Data) TAX - Tax Strategy (Financial & Investment) TEA - Team Structure (Operations & Execution) THR - Threats (Market Environment) THY - Theory of Change (Strategic Foundation) TON - Tone of Voice (Brand & Marketing) TRN - Trends (Market Environment) USE - Use Cases (Customer Value) UXD - User Experience Design (Product & Service) VAL - Organizational Values (Strategic Foundation) VCH - Value Chain Analysis (Market Environment) VID - Visual Identity (Brand & Marketing) VLU - Valuation (Financial & Investment) VND - Vendor Management (Operations & Execution) VPR - Value Proposition (Customer Value) VSN - Vision Statement (Strategic Foundation) VST - Value Stream (Business Model) WFL - Workflow Specification (Operations & Execution) WIS - Wisdom Synthesis (Learning & Decisions) WRD - Wardley Mapping (Market Environment)

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Learn More

• Core Concepts - Understand the BSpec fundamentals
• Quick Start - Create your first document
• Full Specification - Complete technical reference