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Document Types ​

BSpec defines 82 standardized document types across 11 business domains. Each document type has a specific purpose, structure, and set of relationships.

Overview by Domain ​

Brand & Marketing (12 types) ​

  • BPO - Brand Positioning
  • BRD - Brand Strategy
  • CAM - Marketing Campaign
  • CNT - Content Strategy
  • IFL - Influencer Marketing
  • MCH - Marketing Channel Strategy
  • MSG - Messaging Framework
  • PRF - Performance Marketing
  • SEO - Search Engine Optimization
  • SOC - Social Media Strategy
  • TON - Tone of Voice
  • VID - Visual Identity

Business Model (9 types) ​

  • CHN - Channel Strategy
  • CST - Cost Structure
  • CUS - Customer Relationships
  • KAC - Key Activities
  • KPT - Key Partnerships
  • KRS - Key Resources
  • PRI - Pricing Strategy
  • REV - Revenue Model
  • VST - Value Stream

Customer Value (12 types) ​

  • BEH - Behaviors
  • CIN - Interviews
  • CJM - Customer Journey Map
  • EMP - Empathy Maps
  • FEE - Feedback
  • GAI - Gains
  • JTB - Jobs-to-be-Done
  • PAI - Pain Points
  • PER - Personas
  • STO - User Stories
  • SUR - Surveys
  • USE - Use Cases

Financial & Investment (10 types) ​

Growth & Innovation (7 types) ​

  • ADT - Adaptation and Agility
  • EXP - Experimentation
  • FUT - Future Planning
  • IGN - Insight Generation
  • INN - Innovation Strategy
  • LEA - Learning Organization
  • RND - Research and Development

Learning & Decisions (6 types) ​

  • DEC - Decision Records
  • HYP - Hypothesis Management
  • KNO - Knowledge Management
  • LRN - Learning Records
  • RET - Retrospective Analysis
  • WIS - Wisdom Synthesis

Market Environment (10 types) ​

  • CMP - Competitive Analysis
  • ECO - Ecosystem
  • MAC - Macro Environment
  • MKT - Market Definition
  • OPP - Opportunities
  • POS - Positioning
  • REG - Regulatory Environment
  • SEG - Market Segments
  • THR - Threats
  • TRN - Trends

Operations & Execution (12 types) ​

  • CAP - Capability Specification
  • FAC - Facilities Management
  • OPS - Operations Manual
  • ORG - Organization Structure
  • POL - Policies
  • PRO - Process Specification
  • ROL - Role Definition
  • SKI - Skills Framework
  • SLA - Service Level Agreement
  • TEA - Team Structure
  • VND - Vendor Management
  • WFL - Workflow Specification

Product & Service (10 types) ​

  • FEA - Feature Specification
  • INT - Integration Specification
  • PRD - Product Requirements Document
  • PSP - Performance Specification
  • QUA - Quality Specification
  • REQ - Requirements Specification
  • ROD - Roadmap
  • SUP - Support Specification
  • SVC - Service Specification
  • UXD - User Experience Design

Risk & Governance (8 types) ​

Strategic Foundation (8 types) ​

  • MOT - Competitive Moats
  • MSN - Mission Statement
  • OBJ - Strategic Objectives
  • PUR - Organizational Purpose
  • STR - Business Strategy
  • THY - Theory of Change
  • VAL - Organizational Values
  • VSN - Vision Statement

Technology & Data (8 types) ​

  • ANA - Analytics
  • API - APIs
  • ARC - Architecture
  • DAT - Data Models
  • DEV - Development
  • INF - Infrastructure
  • SEC - Security
  • SYS - Systems

Total: 112 Document Types ​

Each document type includes:

  • Metadata Schema - Required fields and relationships
  • Content Structure - Template and sections
  • Quality Standards - Bronze, Silver, and Gold levels
  • Success Patterns - Best practices and examples
  • Common Pitfalls - What to avoid

Quick Reference ​

By Document Code ​

ADT - Adaptation and Agility (Growth & Innovation)
ANA - Analytics (Technology & Data)
API - APIs (Technology & Data)
ARC - Architecture (Technology & Data)
AUD - Audit (Financial & Investment)
BEH - Behaviors (Customer Value)
BPO - Brand Positioning (Brand & Marketing)
BRD - Brand Strategy (Brand & Marketing)
BUD - Budget (Financial & Investment)
CAM - Marketing Campaign (Brand & Marketing)
CAP - Capability Specification (Operations & Execution)
CHN - Channel Strategy (Business Model)
CIN - Interviews (Customer Value)
CJM - Customer Journey Map (Customer Value)
CMP - Competitive Analysis (Market Environment)
CNT - Content Strategy (Brand & Marketing)
COM - Compliance (Risk & Governance)
CST - Cost Structure (Business Model)
CTL - Controls (Risk & Governance)
CUS - Customer Relationships (Business Model)
DAT - Data Models (Technology & Data)
DEC - Decision Records (Learning & Decisions)
DEV - Development (Technology & Data)
ECO - Ecosystem (Market Environment)
EMP - Empathy Maps (Customer Value)
ETH - Ethics (Risk & Governance)
EXP - Experimentation (Growth & Innovation)
FAC - Facilities Management (Operations & Execution)
FEA - Feature Specification (Product & Service)
FEE - Feedback (Customer Value)
FIN - Financial Model (Financial & Investment)
FND - Funding (Financial & Investment)
FOR - Forecasts (Financial & Investment)
FUT - Future Planning (Growth & Innovation)
GAI - Gains (Customer Value)
GOV - Governance (Risk & Governance)
HYP - Hypothesis Management (Learning & Decisions)
IFL - Influencer Marketing (Brand & Marketing)
IGN - Insight Generation (Growth & Innovation)
INC - Incidents (Risk & Governance)
INF - Infrastructure (Technology & Data)
INN - Innovation Strategy (Growth & Innovation)
INS - Insurance (Risk & Governance)
INT - Integration Specification (Product & Service)
INV - Investment (Financial & Investment)
JTB - Jobs-to-be-Done (Customer Value)
KAC - Key Activities (Business Model)
KNO - Knowledge Management (Learning & Decisions)
KPT - Key Partnerships (Business Model)
KRS - Key Resources (Business Model)
LEA - Learning Organization (Growth & Innovation)
LEG - Legal (Risk & Governance)
LRN - Learning Records (Learning & Decisions)
MAC - Macro Environment (Market Environment)
MCH - Marketing Channel Strategy (Brand & Marketing)
MET - Metrics (Financial & Investment)
MKT - Market Definition (Market Environment)
MOT - Competitive Moats (Strategic Foundation)
MSG - Messaging Framework (Brand & Marketing)
MSN - Mission Statement (Strategic Foundation)
OBJ - Strategic Objectives (Strategic Foundation)
OPP - Opportunities (Market Environment)
OPS - Operations Manual (Operations & Execution)
ORG - Organization Structure (Operations & Execution)
PAI - Pain Points (Customer Value)
PER - Personas (Customer Value)
POL - Policies (Operations & Execution)
POS - Positioning (Market Environment)
PRD - Product Requirements Document (Product & Service)
PRF - Performance Marketing (Brand & Marketing)
PRI - Pricing Strategy (Business Model)
PRO - Process Specification (Operations & Execution)
PSP - Performance Specification (Product & Service)
PUR - Organizational Purpose (Strategic Foundation)
QUA - Quality Specification (Product & Service)
REG - Regulatory Environment (Market Environment)
REP - Reporting (Financial & Investment)
REQ - Requirements Specification (Product & Service)
RET - Retrospective Analysis (Learning & Decisions)
REV - Revenue Model (Business Model)
RND - Research and Development (Growth & Innovation)
ROD - Roadmap (Product & Service)
ROL - Role Definition (Operations & Execution)
RSK - Risks (Risk & Governance)
SEC - Security (Technology & Data)
SEG - Market Segments (Market Environment)
SEO - Search Engine Optimization (Brand & Marketing)
SKI - Skills Framework (Operations & Execution)
SLA - Service Level Agreement (Operations & Execution)
SOC - Social Media Strategy (Brand & Marketing)
STO - User Stories (Customer Value)
STR - Business Strategy (Strategic Foundation)
SUP - Support Specification (Product & Service)
SUR - Surveys (Customer Value)
SVC - Service Specification (Product & Service)
SYS - Systems (Technology & Data)
TAX - Tax Strategy (Financial & Investment)
TEA - Team Structure (Operations & Execution)
THR - Threats (Market Environment)
THY - Theory of Change (Strategic Foundation)
TON - Tone of Voice (Brand & Marketing)
TRN - Trends (Market Environment)
USE - Use Cases (Customer Value)
UXD - User Experience Design (Product & Service)
VAL - Organizational Values (Strategic Foundation)
VID - Visual Identity (Brand & Marketing)
VLU - Valuation (Financial & Investment)
VND - Vendor Management (Operations & Execution)
VSN - Vision Statement (Strategic Foundation)
VST - Value Stream (Business Model)
WFL - Workflow Specification (Operations & Execution)
WIS - Wisdom Synthesis (Learning & Decisions)

Learn More ​

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