OPP: Opportunities
Document Type
Code: OPP
Name: Opportunities
Domain: Market & Environment
Abstract
This specification defines the Opportunities document type within the BSpec 1.0 Universal Business Specification Standard. It establishes normative requirements, structured templates, and implementation guidance for organizations documenting opportunities within the market-environment domain. This specification enables systematic, machine-readable documentation that supports strategic planning, operational execution, and organizational alignment.
Purpose and Scope
The Opportunities document identifies market gaps, growth potential, and strategic opportunities available to the organization. It analyzes opportunity attractiveness and prioritizes pursuit strategies.
Document Metadata Schema
yaml
---
id: OPP-{opportunity-analysis-identifier}
title: "Market Opportunities Analysis"
type: OPP
status: Draft|Review|Accepted|Deprecated
version: 1.0.0
owner: Strategy-Lead|Business-Development
stakeholders: [leadership-team, product-team, innovation-team]
domain: market
priority: high
scope: global
horizon: medium
visibility: internal
depends_on: [MKT-*, TRN-*, CMP-*]
enables: [STR-*, INN-*, EXP-*, GTM-*]
success_criteria:
- "Opportunities are validated and sized"
- "Pursuit strategy is clear and resourced"
- "Opportunity development is tracked"
- "ROI potential justifies investment"
assumptions:
- "Market gaps represent real opportunities"
- "Organization has capability to pursue opportunities"
- "Competitive response won't eliminate opportunities"
review_cycle: quarterly
---Content Structure Template
markdown
# Market Opportunities Analysis
## Overview
*Summary of identified opportunities and strategic approach*
## Opportunity Framework
### Categories
- Market expansion (segments, geography, penetration)
- Product innovation (new products, features, technology)
- Business model innovation (revenue streams, delivery, partnerships)
- Value chain innovation (integration, disintermediation, optimization)
- Ecosystem opportunities (platforms, networks, communities)
### Identification Process
- Market research and gap analysis
- Customer feedback and needs assessment
- Competitive intelligence and white space analysis
- Technology scouting and innovation pipeline
## Identified Opportunities
### Opportunity 1: [Name]
**Description**: Clear definition and scope
**Market Context**
- Size, growth, and maturity
- Customer segments and needs
- Current solutions and gaps
**Value Proposition**
- Problems solved and benefits delivered
- Differentiation potential
- Customer impact and outcomes
**Business Case**
- Revenue potential and market share targets
- Investment requirements and timeline
- Profitability projections and ROI
**Requirements for Success**
- Capabilities, resources, and partnerships needed
- Key success factors and risks
- Competitive advantages required
**Pursuit Strategy**
- Development approach and timeline
- Go-to-market strategy and channels
- Resource allocation and milestones
### [Continue for each opportunity]
## Prioritization Matrix
- Market attractiveness vs. organizational fit
- Feasibility assessment and risk-reward analysis
- Strategic value and platform potential
- Resource requirements and opportunity costs
## Development Strategy
- Organic development vs. partnerships vs. acquisition
- Investment portfolio allocation
- Stage-gate process and governance
- Learning integration and adaptation
## Tracking and Management
- Performance metrics and milestones
- Portfolio review and reallocation
- Success measurement and learning capture
## Validation
*Evidence that opportunities are real and worth pursuing*Quality Standards
Bronze Level (Minimum Viable)
- [ ] Key opportunities identified and described
- [ ] Basic sizing and business case provided
- [ ] Prioritization criteria established
- [ ] All required metadata fields completed
Silver Level (Investment Ready)
- [ ] Comprehensive opportunity analysis with validation
- [ ] Detailed business cases and ROI projections
- [ ] Pursuit strategies and resource requirements
- [ ] Risk assessment and mitigation plans
- [ ] Portfolio prioritization matrix
- [ ] Development governance process
Gold Level (Operational Excellence)
- [ ] Dynamic opportunity pipeline management
- [ ] Advanced opportunity tracking and analytics
- [ ] Systematic customer validation process
- [ ] Innovation pipeline integration
- [ ] Portfolio optimization and reallocation
- [ ] Learning-driven opportunity evolution
Common Pitfalls
- Opportunity overload: Pursuing too many opportunities simultaneously
- Wishful thinking: Seeing opportunities where customer demand doesn't exist
- Resource spreading: Insufficient investment in high-potential opportunities
- Execution gap: Strong identification but poor development execution
Success Patterns
- Customer-validated: Opportunities confirmed through customer research
- Focused portfolio: Concentrated effort on highest-potential opportunities
- Capability-leveraged: Opportunities that build on existing strengths
- Systematic development: Structured approach to opportunity tracking
Relationship Guidelines
Typical Dependencies
- MKT (Market Definition): Market understanding reveals opportunities
- TRN (Trends): Market trends create new opportunities
- CMP (Competitive Analysis): Competitive gaps identify white space
Typical Enablements
- STR (Strategy): Opportunities inform strategic direction
- INN (Innovation): Opportunities guide innovation priorities
- EXP (Experiments): Opportunities drive experimentation
- GTM (Go-to-Market): Opportunities shape market entry
Document Relationships
This document type commonly relates to:
- Depends on: MKT (Market Definition), TRN (Trends), CMP (Competitive Analysis)
- Enables: STR (Strategy), INN (Innovation), EXP (Experiments), GTM (Go-to-Market)
- Informs: Product development, investment allocation, partnership strategy
- Guides: Innovation pipeline, market expansion, capability building
Validation Checklist
- [ ] Opportunities identified across all relevant categories
- [ ] Market gaps validated through customer research
- [ ] Business cases include sizing, investment, and ROI
- [ ] Competitive landscape and response assessed
- [ ] Requirements for success clearly defined
- [ ] Pursuit strategies and timelines established
- [ ] Prioritization criteria and portfolio balance
- [ ] Performance tracking and learning integration
- [ ] Regular review and opportunity pipeline management
- [ ] Customer validation confirms opportunity viability